In stock

Pure Foundation

In stock

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This light texture and matte finishing liquid foundation is perfectly suitable for all skin types and for everyday use. Its easily absorbed and non-greasy after-feel protect your pores from being clogged, allow your skin to breathe. Protected with SPF30, it also helps to conceal skin’s imperfections, blemishes and uneven skin tone.


Apply every morning after skin is thoroughly cleansed and prep with Cleanser and Serum. 

Storage Conditions

Store in a cool dry place and avoid direct light or heat.

Active Ingredients


For external use only. Sun Alert: Do not stay too long in the sun, even while using sun protected foundation.



10 reviews for Foundation

  1. Nick Leong

    Lightweight and breathable. The only words to describe the TRUE Foundation.

  2. Farhana

    I was a fan of the Face & Co’s Cushion Foundation and when they upgraded the formula to BB Screen, I love it even more because it has SPF 50. And now, my love is for TRUE Foundation. Muahh!

  3. Anis

    Mahukan keserian segera di wajah anda? Cukup dengan memakai TRUE Foundation, anda pasti akan sukakannya.

  4. Hazel Yap

    To look natural, I do not need that much of makeup. With only TRUE Foundation that is easy to apply, my skin looks healthy and glowing.

  5. Chot (MUA)

    I usually use TRUE Foundation for the base of my makeup. To be honest, it is so light and easy to blend. Love it!

  6. Sharifah Eleen

    Tekstur TRUE Foundation memang sangat bagus! Mudah digabungkan untuk asas yang sederhana hingga sempurna.

  7. Michelle Tan

    What I love most about TRUE Foundation is that it is not too thick nor thin, it is enough to cover my face for daily usage and it is not oily! Very good for Asian skin.

  8. Asma Kadir

    Well done for producing such a great foundation formula that fits me like a second skin!

  9. Sophie Yusoff

    Even without compact powder or loose powder, the Pure Foundation is non-greasy and definitely worth the price!

  10. Wati Novembermate

    Saya belum pernah menjumpai asas yang baik untuk kulit saya selain TRUE Foundation. Ia membantu meratakan warna kulit saya dan memberikan ‘solekan semula jadi’ yang terbaik.

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